Revived and Remade

Photographs have really come a long ways in the entire process from snapping the picture, to displaying it for years to come. Back in the '70's, photography was understood as "processes of signification and cultural coding." (pg.191) Modernism photography looks more at its authorship and technical developments of the medium. But what this chapter focuses on, is postmodernism, and takes it from a different standpoint. One where we "examine the medium in terms of its production, dissemination, reception, and its reproducibility, mimicry, and falsity." (pg. 191) Basically saying, the key to understanding postmodernism comes from our own cultural knowledge of generic and specific images. Most the examples the book uses are very basic photos, one that a non-professional photographer could take by themselves. But the significance within these photographs is the meaning on why these were taken, who took them, and what it is that it's trying to say. That is what separates postmodernism from previous eras, and why photography can be so conclusive to each individual or to all as a whole.