Helvetica

The movie Helvetica was one I have never heard of, but found great interest when watching it. It's a film that premiered in the South by Southwest film festival in 2007, which is a pretty big deal in itself. The film focuses on typography in general, but more solely on Helvetica. In this film, we see many typographers and computer graphic designers share their opinions not only on Helvetica, but on the evolving of fonts and how it has impacted the world we live in today. I never really paid so close attention to the different fonts companies and people used in everyday life, I guess I just figured Times New Roman was the most common until watching this film, and seeing around towns, logos, billboards and advertisements how many actually utilize Helvetica and why. It was a great short film.